We all like to look our best. The desire to enhance our natural beauty is timeless and ageless. And every woman has experienced how sometimes just a touch of the right makeup in the right place can be truly transformative - it can build our self confidence, our feelings about ourselves, and what we project to others.
There is no reason why we need to sacrifice our health in the everyday pleasure of wearing makeup. We wanted to move away from 'conventional'/synthetic makeup - and we knew that we probably were not alone in this desire. This is why we created Primitive Makeup.
Primitive Makeup, Inc. was first created in 2003 when founder Nancy Caigan wanted to wear natural makeup to go with her growing desire to live a more natural, healthy lifestyle — a result of having two little girls at home. While there were healthy food choices, the few natural cosmetics that were available did not perform nearly as well as commercial, synthetic brands. She wanted her brand to be modern and sophisticated, so she invited award-winning graphic designer Susanna Ronner to be her business partner. In addition to Susanna's design eye, she also brought her long time background of healthy and natural living — having been a practitioner of yoga and an instructor for many years.
Together, the two of us set out to create an exceptional, natural line of makeup — one that would be sophisticated in its quality, performance, color, packaging, and presentation. For us, it is essential that the makeup line be 100% all natural, made entirely of naturally occurring ingredients, with no synthetics, additives, or preservatives. We wanted to create a lipstick that felt wonderful, with color choices that were beautiful and appealing to all women, and happened to be all natural. As consumers of cosmetics ourselves, we understood that women will not make the switch to natural cosmetics unless the performance, colors, taste and feel are on par with 'traditional' synthetic products. We proudly feel that we've created an exceptional line of cosmetics — lipsticks, lip glosses, and lip pencils, that surpass traditional cosmetics, and other natural cosmetic lines as well.
We are most proud of the fact that we regularly get "fan mail" from store buyers and customers who take the time to thank us for creating Primitive. They love its feel, its taste, its emollient quality, its color palette, and its packaging.
We believe that beauty should not come at the expense of our health. According to many published reports, the average woman consumes four to nine pounds of lipstick in her lifetime! This supports our belief that what we put on our lips be simple, pure ingredients formulated from Nature herself. Primitive was born from this awareness, with the hope and intention to contribute to the wellbeing and beauty of women everywhere. Primitive Makeup. Wear it in good health.